Digital Marketing Analyst

The Business Intelligence Specialist is responsible for gathering and analyzing data; finding patterns and making recommendations to improve our marketing and product strategies. Your goal will be to help our company analyze trends to make better decisions.

The qualified candidate will be a highly quantitative individual, with a natural curiosity and skepticism, and an eye for spotting new opportunities to test and experiment. Critical thinking and problem-solving skills are essential, as is a passion for research.

• Analyze large amounts of information to discover trends and patterns, unlocking new opportunities for growth and ways to operate more effectively.
• Seek out problems and undertake the processing of structured and unstructured data
• Identify valuable data sources and create scalable, innovative approaches to extracting, managing, and analyzing data
• Identify and implement analytics tools and technology, providing subject matter expertise and representing stakeholder interests in selection process.
• Collaborate with marketers and senior leaders to build various predictive models and forecasts; post solutions, strategies and tests to solve business challenges; verify their significance and overall impact
• Present information using data visualization techniques
• Provide support interpreting attribution data and provide recommendations.
• Create and develop smart, compelling self-service reports that track KPIs and provide actionable recommendations for different levels of granularity.
• Propose solutions and strategies to business challenges
• Collaborate with marketing teammates, product managers, product development teams, and other key stakeholders.
• Collaborate with IT and other departments to ingest, model and standardize data while also defining KPIs.
  
  

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• 3 - 5 years of experience working with databases, reporting on data and working in an analytical capacity
• Prior role as Data Scientist or Data Analyst
• Strong analytics ability, and statistical or mathematical modeling
• Experience in data mining
• Understanding of machine-learning and operations research
• Familiarity with MS SQL, Biq Query and CRM solutions (SalesForce)
• Knowledge of R, SQL and Python; familiarity with Scala, Java or C++ is an asset
• Hands-on experience using business intelligence tools (e.g. Tableau or Power BI), data frameworks (e.g. Hadoop) and web analytics technologies (Google Analytics preferred)
• Experience with marketing campaigns, vendors and systems. Understanding of marketing KPIs, and be comfortable with processing and analyzing marketing data.
• Strong business acumen and problem-solving aptitude
• Ability to extract meaning and suggest action items from data, not just report metrics.
• Excellent communication and presentation skills
• BS in Computer Science, Engineering, Data Science or relevant field; graduate degree in Data Science or other quantitative field is preferred

Adtalem has recently closed a sales agreement with Colibri group for Becker and OCL.  Learn more about the Colibri group below:

“Colibri provides learning solutions to help individuals obtain professional licensure, maintain their standing with continuing education and upskill through professional development to be the best in their fields. Through a collection of brands, we serve over 1,000,000 professionals each year within the Real Estate, Healthcare, Financial Services, Valuation & Property Services and Teacher Education.

At Colibri, culture is a critical part of our collective success, and we live our values everyday:  Love, Joy, Boldness, Teamwork and Curiosity.  These values guide our interactions with each other, our customers, and the community as a whole.

We have a rich and storied history. Colibri is one of the pioneers of online professional education, introducing some of the first web-based professional education courses in 2001. Today, the company’s family of brands are the leading online professional education platforms in their respective end-markets. We proudly to serve >1 million customers annually and employ more than 900 mission-aligned professionals. To learn more, please visit: www.colibrigroup.com”

Becker has prepared people for greatness from more than 2,900 firms, associations, alliance partners, universities, and government agencies. Becker has helped more than one million CPA candidates prepare for taking the CPA Exam. For more than 60 years, Becker has led the industry through an exceptional network of relationships and a diverse catalogue of deep resources, engaging content, and expert instructors.

Becker provides CPA Exam Review, CMA Exam Review, and CPE (Continued Professional Education) with expert instructors, high-quality content, flexible learning formats including on-demand resources and webcasts. Learn more about Becker Professional Education, part of the Calibri group, at www.becker.com.