Manager, Digital Marketing - Paid Media

Job ID
2022-122684
Location
US-Remote-Remote
Institution
Becker Professional Education
Department
Marketing
Employment Type
Regular Full-Time
FLSA Status
U.S. - Exempt

Opportunity at a Glance

The Media Manager will optimize paid media for transactions and lead generation campaigns, ensuring strong return on investment and ROAS from advertising budgets across online channels (paid search, paid social, display, online video, affiliates, programmatic etc). The Media Manager will serve as the primary project manager for paid media projects that span multiple business functions (UX, design, etc.), including creative and landing page asset development and testing. The Media Manager will also partner closely with Becker’s external media agency and with senior marketing leaders to align on media strategy and planning/forecasting, manage media budget/invoicing, performance reviews, paid media analytics, and educate marketing leaders on media optimization.

Responsibilities

- Develop media strategy to support and deliver against Becker business objectives

- Responsible for collaborating with agency partners on the development and optimization of paid media plans that will increase conversion, transaction and leads while maintaining a maximized ROAS.

- Manage day-to-day execution of media projects across Becker`s online media activities, ensuring timely coordination between brand, creative, media teams and agency.

- Provide ideas and solutions for pain points/problems in processes; then work alongside internal and external teams to develop best practices, enhancements, and tools to improve these

- Optimize media channels through the use of attribution, segmentation, and custom studies

- Collaborate with marketing leaders to ensure media and website plans, goals and objectives are aligned, optimized and integrated.

- Align with key stakeholders on the development of annual, quarter, and continual performance and test plans, reforecasting constantly that will achieve business objectives.  

- Support the development of in-depth analysis and reporting of digital media.

- Complete other duties as assigned.

Qualifications

- 5-7 years’ experience in paid media, with a minimum of 3 years’ experience in e-commerce

- In-depth knowledge of paid media channels (paid search, paid social, display, video, affiliate etc.) and how they work together

- Strong analytical mindset and comfort making data-driven decisions

- Strong project management and communication skills
- Proven ability to develop and manage paid media plans that meet and/or exceed business objectives
- Strong knowledge of digital media as a direct response conversion and lead generation tool.
- Ability to identify new ways to leverage online media to advertise and generate leads/sales
- Innovative thinker, collaborative team player and skilled communicator
- Ability to convey complex subjects to ‘clients’ in an understandable way
- Experience managing media agencies

EEO

We are proud to be an EEO employer M/F/D/V. At Adtalem, we welcome everyone and have a strong commitment towards diversity and inclusion. We encourage our Colleagues to be their true authentic selves and support laws that prohibit discrimination everywhere we do business. We also maintain a drug-free workplace.
 
As an organization dedicated to educating the healthcare leaders of tomorrow and empowering members to make inspiring contributions to our global community, we know that it is our responsibility to lead by example and continue minimizing the risks of spreading COVID-19.   Employment at Adtalem and/or its subsidiaries requires compliance with the organization’s Mandatory COVID-19 Vaccination Policy, to the extent permitted by the laws of your country, province/state, and/or local area.  All employees in areas of the world that permit mandatory COVID-19 vaccination are required to be fully vaccinated within 60 days of their date of hire unless they receive an exemption from Adtalem’s HR Coaching Resource Center because of issues such as access or an approved medical or religious accommodation.

 

Who We Are

Adtalem has recently closed a sales agreement with Colibri group for Becker and OCL.  Learn more about the Colibri group below:

 

“Colibri provides learning solutions to help individuals obtain professional licensure, maintain their standing with continuing education and upskill through professional development to be the best in their fields. Through a collection of brands, we serve over 1,000,000 professionals each year within the Real Estate, Healthcare, Financial Services, Valuation & Property Services and Teacher Education.

 

At Colibri, culture is a critical part of our collective success, and we live our values everyday:  Love, Joy, Boldness, Teamwork and Curiosity.  These values guide our interactions with each other, our customers, and the community as a whole.

 

We have a rich and storied history. Colibri is one of the pioneers of online professional education, introducing some of the first web-based professional education courses in 2001. Today, the company’s family of brands are the leading online professional education platforms in their respective end-markets. We proudly to serve >1 million customers annually and employ more than 900 mission-aligned professionals. To learn more, please visit: www.colibrigroup.com

 

 

Becker has prepared people for greatness from more than 2,900 firms, associations, alliance partners, universities, and government agencies. Becker has helped more than one million CPA candidates prepare for taking the CPA Exam. For more than 60 years, Becker has led the industry through an exceptional network of relationships and a diverse catalogue of deep resources, engaging content, and expert instructors.

 

Becker provides CPA Exam Review, CMA Exam Review, and CPE (Continued Professional Education) with expert instructors, high-quality content, flexible learning formats including on-demand resources and webcasts. Learn more about Becker Professional Education, part of the Calibri group, at www.becker.com.

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