Senior Manager, Web and E-Commerce

Job ID
2022-122685
Location
US-Remote-Remote
Institution
Becker Professional Education
Department
Marketing
Employment Type
Regular Full-Time
FLSA Status
U.S. - Exempt

Opportunity at a Glance

The Senior Manager, Web and E-Commerce will be responsible for the development and implementation of key digital experience strategies. In this role, you’ll collaborate across several cross-functional groups to convert and retain students through innovative digital tactics and nurtures.

Responsibilities

  • Develop and implement company eCommerce strategies to improve website performance.
  • Improve customer metrics performance and customer satisfaction by monitor performance checklist.
  • Improve eCommerce traffic, AOV and conversion.
  • Conduct CXO program including user testing, competitive analytics, A/B testing, CRO and other qualitative research
  • Develop content calendar and oversee website uploads and landing page development
  • Lead team accountable for content maintenance of Becker.com as well as secondary web properties and landing pages
  • Oversee web designs in collaboration with internal stakeholders (marketing, business, sales, IT) to ensure best practices
  • Manage SEO implementations that drive traffic goals and performance
  • Lead management of web enhancements requests, working closely with IT
  • Collaborates with internal IT team/BA to create JIRA tickets and perform final UAT
  • Identifies and implements website optimization opportunities to improve usability, e-commerce enhancements, ADA compliance and
  • Be the go-to resource for CMS-related content edits and updates.
  • Collaborate closely with Google Analytics 360 team and broader UX & IT team to optimize tracking, reporting and dashboards
  • Responsible for working with SEO vendor, and to optimize content and implement technical fixes (301s, 404s, meta data, etc.)
  • Communicating website and user experience insights with leadership on a weekly and ad-hoc basis
  • Create efficient processes and demonstrates effective project management
  • Evangelize user experience and conversion rate optimization throughout the organization
  • Proactively provide insights and recommendations to brand marketing teams

Qualifications

Below are the minimum requirements of the education, experience, knowledge, and skills required to competently perform in this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Bachelors’ degree in Marketing, Communications, Business or equivalent; MBA a plus
  • Minimum 5-7 years digital marketing & e-commerce management
  • Strong digital analytics (Google Analytics, Adobe Analytics, Webtrends, Coremetrics) and metric skills required
  • Excellent project management skills required
  • Strong communication and presentation skills required
  • Strong teaming and collaboration skills required
  • Demonstrated knowledge of HTML, CSS and content management systems required. (Drupal experience is a plus, Salesforce and Eloqua experience is an extra plus).
  • Familiar with Agile/Scrum software development and the ability to be effective with IT partners.
  • Ability to work independently at a fast pace
  • Highly organized with experience in project management and related tools like JIRA, Monday.com, etc.
  • Attention to detail, predict and solve project risks and ability to manage multiple projects.

              

EEO

We are proud to be an EEO employer M/F/D/V. At Adtalem, we welcome everyone and have a strong commitment towards diversity and inclusion. We encourage our Colleagues to be their true authentic selves and support laws that prohibit discrimination everywhere we do business. We also maintain a drug-free workplace.
 
As an organization dedicated to educating the healthcare leaders of tomorrow and empowering members to make inspiring contributions to our global community, we know that it is our responsibility to lead by example and continue minimizing the risks of spreading COVID-19.   Employment at Adtalem and/or its subsidiaries requires compliance with the organization’s Mandatory COVID-19 Vaccination Policy, to the extent permitted by the laws of your country, province/state, and/or local area.  All employees in areas of the world that permit mandatory COVID-19 vaccination are required to be fully vaccinated within 60 days of their date of hire unless they receive an exemption from Adtalem’s HR Coaching Resource Center because of issues such as access or an approved medical or religious accommodation.

 

Who We Are

Adtalem has recently closed a sales agreement with Colibri group for Becker and OCL.  Learn more about the Colibri group below:

 

“Colibri provides learning solutions to help individuals obtain professional licensure, maintain their standing with continuing education and upskill through professional development to be the best in their fields. Through a collection of brands, we serve over 1,000,000 professionals each year within the Real Estate, Healthcare, Financial Services, Valuation & Property Services and Teacher Education.

 

At Colibri, culture is a critical part of our collective success, and we live our values everyday:  Love, Joy, Boldness, Teamwork and Curiosity.  These values guide our interactions with each other, our customers, and the community as a whole.

 

We have a rich and storied history. Colibri is one of the pioneers of online professional education, introducing some of the first web-based professional education courses in 2001. Today, the company’s family of brands are the leading online professional education platforms in their respective end-markets. We proudly to serve >1 million customers annually and employ more than 900 mission-aligned professionals. To learn more, please visit: www.colibrigroup.com

 

 

Becker has prepared people for greatness from more than 2,900 firms, associations, alliance partners, universities, and government agencies. Becker has helped more than one million CPA candidates prepare for taking the CPA Exam. For more than 60 years, Becker has led the industry through an exceptional network of relationships and a diverse catalogue of deep resources, engaging content, and expert instructors.

 

Becker provides CPA Exam Review, CMA Exam Review, and CPE (Continued Professional Education) with expert instructors, high-quality content, flexible learning formats including on-demand resources and webcasts. Learn more about Becker Professional Education, part of the Calibri group, at www.becker.com.

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed