Marketing Specialist-CPA

US-IL-Chicagoland
Job ID
2017-91794
Institution
Becker Professional Education
Department
Marketing
Employment Type
Regular Full-Time
FLSA Status
Exempt

Opportunity at a Glance

We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion. The ideal individual should be a competent professional able to grasp consumer behavior trends and generate creative ideas. This individual should also be well-versed in specialized marketing concepts, principles and tactics. The goal, and primary purpose of this position is to support the Brand team in delivering effective marketing programs that will help Becker’s reputation and growth.

Responsibilities

 

  • Brainstorm and develop ideas for creative marketing campaigns.
  • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.).
  • Liaise with external vendors and agencies to execute promotional events and campaigns on day-to-day basis.
  • Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts.
  • Plan and execute initiatives to reach the target audience through appropriate integrated marketing channels (social media, e-mail, paid search, display, website, etc.).
  • Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
  • Assists with budget planning and reconciliation of invoices and accruals.
  • Undertake individual tasks of a marketing plan as assigned.
  • Design social media posts to sustain readers’ curiosity, create buzz around campaigns, events, and new products, and respond to public postings and inquiries on each channel.
  • Develop an optimal social media posting schedule, considering web traffic and customer engagement metrics.
  • Competitive analysis and presentation creation and distribution of analysis.
  • Manage field sales team ad hoc requests.
  • Completes other duties as assigned.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  Below are the minimum requirements of the education, experience, knowledge, and skills required to competently perform in this position.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

  • Bachelor’s Degree required in specialization relevant to field
  • 3 years minimum working experience within the areas of digital marketing or education marketing and sales required.
  • Database experience, affiliate and PPC online marketing experience preferred. 
  • Experience working in an analytical capacity is required, as well as working with data for reporting and analysis, budgeting and managing the invoice reconciliation and accruals.
  • Advanced PC skills in Microsoft Office, Excel,  PowerPoint, database software and reporting software
  • Excellent collaboration and communication skills. Ability to multi-task and manage complex projects. Very good analytical skills.

INDEED1

We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing. Thank you for applying for this outstanding opportunity today.

Who We Are

Becker Professional Education, a part of DeVry Education Group, is a global leader in professional education serving the accounting and finance, project management, talent development, international business and healthcare professions. See why professionals around the world prepare to advance their careers through our CPA Exam Review, ACCA® Courses, CMA Exam Review, PMP® Exam Review, Association of Certified Anti-Money Laundering Specialists (ACAMS) courses and USMLE® Review. Our industry leading experience has also resulted in life-long partnerships as LMS providers to fit your businesses needs - whether it's Lean Six Sigma Certifications or Continuing Professional Education courses. Throughout our more than 50-year history, Becker has earned a strong track record of student success through world-class teaching, curriculum and learning tools that enable its students to develop the knowledge and performance skills necessary to stay ahead in an ever-changing business world.

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