Web/UX Marketing Manager

US-IL-Chicago
Job ID
2017-92889
Institution
Adtalem Global Education
Department
Marketing
Employment Type
Regular Full-Time
FLSA Status
Exempt

Opportunity at a Glance

 

Adtalem Global Education (NYSE: ATGE) is a global provider of educational services rich with opportunities for growth and offering competitive wages and benefits.  As part of our new Digital Center of Excellence, the Website & UX Manager is responsible for the planning, execution, and analysis of digital strategies to grow all of Becker’s business verticals. In this role, you will be responsible for overseeing day-to-day enhancements, optimizations and measurement for the website to improve user experience and increase profitability. You will work closely with business owners in marketing, as well as cross-functionally with the Becker Field, Customer Service, Course Development and International business teams.

 

Responsibilities

 

  • Lead the management of the web and ecommerce platforms to build engagement with prospects, students and alumni to deliver against business objectives
  • Liaisons with freelance and agency resources that support application and development work for the website
  • Works collaboratively with marketing and other cross-functional partners, ensuring digital strategies are fully integrated
  •  Supports the eCommerce business platform including consulting on business and technical requirements as well as managing digital branding and user interface
  • Leads management of web enhancements and requests, making process improvements as needed
  • Builds short-term and longer-term web & UX strategy, develops and executes short and long-term web and mobile
  • Responsible for managing SEO on the website properties, including technical and tactical SEO implementations that align with the overall strategy to drive traffic goals and performance
  • Operates as a mobile subject matter expert within the Digital Center of Excellence and the broader organization; coaches and mentors colleagues in area of expertise
  • Manages the digital creative process working collaboratively with internal stakeholders (marketing, business, channel leads, partners) and both internal/external resources from requirements definition to final production
  • Manages the development and reporting of digital metrics, setting standards, utilizing ongoing dashboards to measure progress and maximize ROI
  • Creates efficient processes and demonstrates effective project management to drive execution of initiatives
  • Ensures all digital work is consistent with the established brand guidelines
  • Ensures best practices are followed in all areas of digital marketing

Qualifications

 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  Below are the minimum requirements of the education, experience, knowledge, and skills required to competently perform in this position.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

  • Bachelors’ degree in Marketing, Online Marketing or equivalent; MBA a plus
  • Minimum 5 years digital marketing & website management including ecommerce environment
  • Strong digital analytics (Omniture, Webtrends, Coremetrics, Google) and metric skills required
  • Excellent project management skills required
  • Strong communication and presentation skills required
  • Strong teaming an collaboration skills required

 INDEED1

We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing. Thank you for applying for this outstanding opportunity today.

Who We Are

Becker Professional Education, is a global leader in professional education serving the accounting and finance, project management, talent development, international business and healthcare professions. See why professionals around the world prepare to advance their careers through our CPA Exam Review, ACCA® Courses, CMA Exam Review, PMP® Exam Review, Association of Certified Anti-Money Laundering Specialists (ACAMS) courses and USMLE® Review. Our industry leading experience has also resulted in life-long partnerships as LMS providers to fit your businesses needs - whether it's Lean Six Sigma Certifications or Continuing Professional Education courses. Throughout our more than 50-year history, Becker has earned a strong track record of student success through world-class teaching, curriculum and learning tools that enable its students to develop the knowledge and performance skills necessary to stay ahead in an ever-changing business world.

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